Thom Browne is bringing his unique style to the streets of London with a pop-up takeover at Selfridges' Corner Shop. The New York-based fashion designer has collaborated with Asics to launch his debut sneaker collection, which will be available for the first time in the UK. But here's where it gets controversial... Browne's take on the Asics Sportstyle Gel-Kayano 14 sneaker has been reimagined as an immersive 'office fantasia' experience, with a unique twist on the traditional sneaker launch. And this is the part most people miss... The Corner Shop has been transformed into a surreal midcentury American bank setting, complete with white blinds and steel office elements, paying homage to Browne's love of sports and tailored sportswear. The sneakers feature a lace catcher with red, white, and blue grosgrain, nodding to Browne's varsity swimming and long-distance running medals. The upper design showcases real suede on gray and black colorways, and smooth leather on white, offering a sophisticated contrast to the performance-driven origins of the Gel-Kayano 14 model. Selfridges will be the exclusive launch partner for the white edition, so don't miss out on this unique collaboration! But what do you think? Do you agree or disagree with Browne's interpretation of the classic Asics sneaker? Share your thoughts in the comments below!
